Design Thinking Comes of Age

Design thinking comes of age

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.

This new approach is in large part a response to the increasing complexity of modern technology and modern business. That complexity takes many forms. Sometimes software is at the center of a product and needs to be integrated with hardware (itself a complex task) and made intuitive and simple from the user’s point of view (another difficult challenge). Sometimes the problem being tackled is itself multi-faceted: Think about how much tougher it is to reinvent a health care delivery system than to design a shoe. And sometimes the business environment is so volatile that a company must experiment with multiple paths in order to survive.

I could list a dozen other types of complexity that businesses grapple with every day. But here’s what they all have in common: People need help making sense of them. Specifically, people need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.

A set of principles collectively known as design thinking—empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture. []

Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today.
Aline Chahine
Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today. Highlights Aline founded Architecture Lab in 2008 Lead editor of dan | dailyarchnews since 2019 Founded and Creative Director of DesignRaid Licensed architect with creative sales and marketing experience Experience As full-fledged architect, Aline's background involved a great deal of research that lead to the creation of Architecture Lab as an online database of exemplary design. Her experience snowballed into founding two architecture platforms, Architecture Lab and DesignRaid. Education Aline received USEK’s Master of Architecture in 2004 and BA in English from the University of Toronto
TITLE | Founder of Architecture Lab
About Architecture Lab Architecture Lab is a MKR.S Media brand, a website devoted to extraordinary design and aesthetics aiming to promote exceptional aesthetic values and sustainable design in all it's shapes and sizes. Learn more about us and our editorial process and feel free to contact us if you would like to see something in particular on the website, our certified experts will get back to you with the most trustworthy advice as soon as possible. Read all articles by Aline | Follow her on LinkedIn

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