Koolhaas: ZHA can survive Zaha’s death by following Chanel’s example

Koolhaas: zha can survive zaha's death by following chanel's example

Rem Koolhaas said Zaha Hadid Architects could survive the death of its founder if it feeds on her architectural DNA.

Fashion brands could provide a precedent for what is fairly uncharted territory for architectural practices, he told Building at the BCO conference in Amsterdam.

“I think there is a model these days where fashion houses survive by working on the DNA of their founders,” he said.

“It is a model that is becoming more and more current and it could work in architecture too, I think.”

Versace, Chanel and Alexander McQueen have continued to thrive as labels since the deaths of their founders.

Koolhaas’ own practice, OMA, has spent the last 15 years promoting its partners individually as part of its succession planning.

“We are a partnership with nine partners each with their own individuality and talents and that is increasingly recognised and also promoted by the company in terms of crediting partners individually for the work they are doing,” he said.

Koolhaas also entered London’s skyline debate by accusing proponents of tall towers of peddling a “branding myth”. […]

Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today.
Aline Chahine
Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today. Highlights Aline founded Architecture Lab in 2008 Lead editor of dan | dailyarchnews since 2019 Founded and Creative Director of DesignRaid Licensed architect with creative sales and marketing experience Experience As full-fledged architect, Aline's background involved a great deal of research that lead to the creation of Architecture Lab as an online database of exemplary design. Her experience snowballed into founding two architecture platforms, Architecture Lab and DesignRaid. Education Aline received USEK’s Master of Architecture in 2004 and BA in English from the University of Toronto
TITLE | Founder of Architecture Lab
About Architecture Lab Architecture Lab is a MKR.S Media brand, a website devoted to extraordinary design and aesthetics aiming to promote exceptional aesthetic values and sustainable design in all it's shapes and sizes. Learn more about us and our editorial process and feel free to contact us if you would like to see something in particular on the website, our certified experts will get back to you with the most trustworthy advice as soon as possible. Read all articles by Aline | Follow her on LinkedIn

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