Location, location, location: the meaning behind London fashion week venues

Location, location, location: the meaning behind london fashion week venues
Power dressing at Preen at City Hal / © Rex Features

From the soundtrack to the seating to the paper on which the tickets are printed, every element of a fashion show is orchestrated to send a message – and that includes the venue. Over the years at London fashion week, front rows have been constructed in deserted office buildings (Christopher Kane), nightclubs (Gareth Pugh) and abandoned tube stations (Anya Hindmarch), each acting in tandem with the collection. Official venues, meanwhile, have included an NCP car park, a former Eurostar station and tents in Chelsea. Here, the Guardian’s architecture critic decodes the meanings of some of the most popular, and weirdest, LFW venues.

The venue: City Hall, Preen, 2015
The meaning: You’re after a good selfie backdrop

As a firm favourite of Michelle Obama and Samantha Cameron, no venue could be more appropriate for Preen to use than London’s seat of government. Affectionately known as the mayor’s bollock, Norman Foster’s glass-and-steel testicle provided the backdrop for a collection that was apparently “inspired by modern architecture and Michael Clarke’s ballet”. The building houses a grand spiralling walkway that corkscrews through the central glass atrium, intended to be a public route to allow citizens to see the workings of democracy, taking them up to a piazza at the summit, known as London’s living room. It has been closed to the public ever since the building opened, though – and Preen missed a trick not having models cascading down the spiral. That said, health and safety may have had a word beforehand.[…]

Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today.
Aline Chahine
Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today. Highlights Aline founded Architecture Lab in 2008 Lead editor of dan | dailyarchnews since 2019 Founded and Creative Director of DesignRaid Licensed architect with creative sales and marketing experience Experience As full-fledged architect, Aline's background involved a great deal of research that lead to the creation of Architecture Lab as an online database of exemplary design. Her experience snowballed into founding two architecture platforms, Architecture Lab and DesignRaid. Education Aline received USEK’s Master of Architecture in 2004 and BA in English from the University of Toronto
TITLE | Founder of Architecture Lab
About Architecture Lab Architecture Lab is a MKR.S Media brand, a website devoted to extraordinary design and aesthetics aiming to promote exceptional aesthetic values and sustainable design in all it's shapes and sizes. Learn more about us and our editorial process and feel free to contact us if you would like to see something in particular on the website, our certified experts will get back to you with the most trustworthy advice as soon as possible. Read all articles by Aline | Follow her on LinkedIn

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