RED / Onus Design

RED is fashion, RED is flamboyance….Faceted in solid aluminum, the facade of the project is a mammoth ruby set on a black pedestal. Palliated with a veil of green – The bold union of extravaganza and class.

Red / onus design

Project Details:
Location: Boat Club Road, Pune, India
Type: Commercial
Architects: Onus Design – www.onusdesign.net
Principal Architect: Neelesh Chopda

Context
The affluent boat club area has always been upper crust and is synonymous with the glitz of glamor- High profile residential and commercial hub. The street dominantly lined by boutiques and showrooms was the premier cerebration of conceiving the design idea.

Red / onus design

The project required to be glamorous and exhibit an attitude. It is designed in compliance to the end users which are jewelers, brand stores and corporate houses. It needed to portray a sense of attraction with systematic architectural understanding to create strong visual connectivity with exploration of different materials, solid colors and state- of- the art finishes. The structure evolves itself as a sculpture enhancing its face value and scale.

Red / onus design

Evolution
A precious stone with its irregular facets yields a non rhythmical pattern giving a dynamic expression….along the colors red and black. Thus evolved the design persuasion.

RED facade is the spectacular facial expression of the conceived thought process…constructed from customized factory made aluminum modules. As the design development advanced, polygons were divided into multiple triangles and elevated to various levels giving rise to a single module…Each polygon was then extruded to three different levels and composed into a geometric system. Diverse compositions were tried to attain variable design patterns in turn making the facade more impulsive. Color code models were developed showing different panels and number of repetitions.

Red / onus design

Technical drawings of the aluminum panels thus developed were worked out using advanced software’s like rhinoceros and grasshopper. Consequently panels were machine cut and machine bent in a Mumbai based factory. The panels were color processed in RAL certified unit in Ambernath. The assembly of aluminum modules was carried out in our Pune workshop. During the process of assembly, local fabrication team was trained by the design company for execution.

Red / onus design

This was done as no contractor was found capable to execute the specific requirement of the design. Research labs like Henkel were used to test the facade. The facade is glued to the base structure with structural glues tested at 120 deg temp for 6 hours. The team then was guided through the process of cluster formation. This helped in complete pre-assembled status to the facade. The benefit was that the road was closed down only for 21 hours to get the facade installed and site and road cleared.

GREEN facade comprises of thin retractive metal wire frame work on which creepers form a thick screening. The green veil bays from the terrace leading down to the parking along the sides of the building brackets the office spaces in a refreshing green. The veil defends the side glass facade from excessive sunlight and kindles environment inside the building creating an ‘inside-out’ facade. Interconnection with nature forms for a revitalizing, more cheerful work environment. The thick green screening substantially reduces overall running cost of air-conditioned office spaces.

RED……configured for a high branding requirement industry crafted to cater to modern statuses….

Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today.
Aline Chahine
Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today. Highlights Aline founded Architecture Lab in 2008 Lead editor of dan | dailyarchnews since 2019 Founded and Creative Director of DesignRaid Licensed architect with creative sales and marketing experience Experience As full-fledged architect, Aline's background involved a great deal of research that lead to the creation of Architecture Lab as an online database of exemplary design. Her experience snowballed into founding two architecture platforms, Architecture Lab and DesignRaid. Education Aline received USEK’s Master of Architecture in 2004 and BA in English from the University of Toronto
TITLE | Founder of Architecture Lab
About Architecture Lab Architecture Lab is a MKR.S Media brand, a website devoted to extraordinary design and aesthetics aiming to promote exceptional aesthetic values and sustainable design in all it's shapes and sizes. Learn more about us and our editorial process and feel free to contact us if you would like to see something in particular on the website, our certified experts will get back to you with the most trustworthy advice as soon as possible. Read all articles by Aline | Follow her on LinkedIn

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