Two-Face office building, shoebox diorama / Joris Verhoeven Architectuur

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

From the architects: The new headquarters of Shoesme, a children shoe’s manufacturer in Tilburg, has been given two different faces. This conscious duality originated from its location in the city.

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

On one side, the building has a classical facade that radiates allure and status and blends seamlessly into the historic ribbon structure of the city. The gap in this typical street structure is filled with a building that always seems to have stood there. As if a missing link is put in the chain.

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

The other side of the building is recessed relative to the street, a playful modern shoebox is put on a black base and slid into a glass facade. This very pronounced statement hides itself to the unwary passerby. Thus, it has become a building with two very different faces.

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

The design is a result of the collaboration between architect Joris Verhoeven and designer Teun Fleskens. The main entrance of the office is situated under the expanded-metal box at the Trouwlaan and immediately reveals what the company is about; design and manufacture contemporary children shoe’s. It tells the story of materiality, layering and plasticity. The building changes from closed to open depending on the facade and the time of day. When it gets dark for instance the shoebox changes in a diorama.

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

The side of the Korvelseweg gives the illusion of being the main entrance. This facade tells the history of the factory town, where the successful industrials donated a part of their earnings by giving a beautiful facade in return to the city. Subtle details put the company on his place; the Shoesme logo in the keystones and the extra children’s shoescraper.

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

The hybrid nature of the office building manifests itself especially at the inside. Here it is clear that past and present seamlessly intertwined. The oak plank floor next to a rough concrete one, heavy oak construction frames alongside an expanded-metal shoebox, a traditional dormer in opposite of a fully glazed facade and high-gloss panel doors in fully glazed walls are some glaring examples.

Two-face office building, shoebox diorama / joris verhoeven architectuur
© John van Groenedaal

Quality that comes from years of experience and tradition combined with modern comfort and contemporary design. The building not only houses a Tilburg shoe brand. It is also a representation of it.

Project Details:

Location: Tilburg, The Netherlands
Architects: Joris Verhoeven Architectuur – www.jorisverhoeven.nl
Photographs: John van Groenedaal – www.johnvangroenedaal.nl

Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today.
Aline Chahine
Aline Chahine
Aline is an international licensed architect currently practicing in Canada, she is the reason you are reading this right now, Aline founded the platform back in 2008 shaping the very foundation of Architecture Lab, her exemplary content curation process that defines the online magazine today. Highlights Aline founded Architecture Lab in 2008 Lead editor of dan | dailyarchnews since 2019 Founded and Creative Director of DesignRaid Licensed architect with creative sales and marketing experience Experience As full-fledged architect, Aline's background involved a great deal of research that lead to the creation of Architecture Lab as an online database of exemplary design. Her experience snowballed into founding two architecture platforms, Architecture Lab and DesignRaid. Education Aline received USEK’s Master of Architecture in 2004 and BA in English from the University of Toronto
TITLE | Founder of Architecture Lab
About Architecture Lab Architecture Lab is a MKR.S Media brand, a website devoted to extraordinary design and aesthetics aiming to promote exceptional aesthetic values and sustainable design in all it's shapes and sizes. Learn more about us and our editorial process and feel free to contact us if you would like to see something in particular on the website, our certified experts will get back to you with the most trustworthy advice as soon as possible. Read all articles by Aline | Follow her on LinkedIn

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