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Rising from a through-block site at 325 West Broadway, the 48,000 square foot development will house 21 light-filled residences upon its completion early next year. DDG picked up the site for $38.5 million in 2012, and in typical fashion, souped up the design with organic and environmentally inspired elements that charmed the Landmarks Preservation Commission.
The building’s most distinguished feature is a bold and fleshy cast aluminum front that sits nearly three-feet away from the glass curtain wall. Designed by DDG’s in-house design architect, Peter Guthrie, the 7-foot-by-11-foot grid will “float” over two ground-level retail space and is a modern reinterpretation of the district’s cast-iron loft building. Cast-iron is a precursor to modern steel, and was popularized in New York during the mid-1800s largely by James Bogardus. The material has the advantage over thick masonry walls in its ability to be assembled off-site, and that similar loads could be carried using thinner columns and beams. This allowed for larger windows and became a popular and inexpensive option for the dry goods merchants that commercialized SoHo in the late 1800s. […]