In the supermarket there is always a war going on. Brands are constantly battling it out over the consumer’s attention, deploying new flavors, different packaging or more inventive mash-ups. Brand activation and shopper activation, as implemented by Young Perfect, is the secret weapon that can significantly reduce the distance between brand and consumer.
Meet A-brands in a personal way, right there where the choices are made: On the shop floor. This is a far more complex arrangement than sending a lady holding a tray of nuts to the closest XL supermarket. Sympathetic in its approach, and fine-tuned right down the zipcode, this method delivers at the right place and at the right time. The total brand experience.
Young Perfect has an ironclad reputation in its market segment that consists exclusively of A-brands. And leadership comes with responsibilities. So its expanded and renovated offices have now been completely transformed to reflect a total experience comparable to the brand activation they provide for A-brands.
A differently themed world of experience has been created for each type of client that visits. From a dairy meadow to a fresh candy room and from the Dutch kitchen to a more Eastern culinary experience. This way clients and employees are surrounded by the atmosphere that defines their work. Industrial accents provide structure and prevent the whole from becoming trite.
Location: Breda, The Netherlands
Architects: Studio MFD